Gone are the days when choosing the right noise shaping for dithering was a headache and we were still dreaming of Hires Audio as the glorious upcoming consumer format. In the end, it was more important to us to make everything brutally loud. As if it could otherwise be overheard in all the streaming mush: Radio and advertising have led the way, after all, and in the realm of asocial media, the cry for attention is naturally even louder. A pleasant sound, transient-rich and detailed? Forget it! The pitiful remainder of dynamics could now be packaged in 8-bit, lossless. That’s how it looks. The other day I saw a report about audiophiles who still and tirelessly spare neither expense nor effort to optimize the sound at home down to the smallest detail, which seemed unintentionally comical in this context. But it seems just as anachronistic today to spend such an immense technical effort for an inferior production performance. How can this be justified? Surely any stock EQ, a decent multiband compressor and limiter should suffice. In the attached video, the evolution of EDM is outlined in fast forward from the 80s to 2020. Regardless of the qualities of the codecs, this shows very impressively the decline in technical production quality over the years and the side effects of the increase in loudness. Now that we have successfully ruined audio quality, the question remains: What’s next?